How much have you spent to get prospects to contact your business?
When they do call, how much have you spent to convert that prospect to a customer?
If you were a prospect calling your company, were placed on hold and heard silence while waiting, how long would you stay on the line?
Many companies do not think they put their callers on hold, or only place callers on hold for a short period of time.
The reality is placing callers on hold is necessary in business. In fact, 70 percent of all callers are placed on hold (source: AT&T).
Why not turn that time (even if brief) into one of the most important marketing opportunities available for your business.