Making the Most of Your Advertising Investment

It’s a good idea for every company to have a message and music on hold program on their phone system because, quite frankly, advertising in general is expensive enough.

Whether you use television, radio, newspapers, direct mail or the Internet to get people to contact your company, when they do call, don’t stop there. Certainly, most of the work is done and that initial advertising investment paid off. Yes, they called you. However, they haven’t purchased anything yet.

The impression and experience callers get from dealing with your company will determine if they actually buy from you, so if you have to put them on hold, why not allow them to listen to information about your company to reinforce your brand and remind them why they called you in the first place.

Remember that poor ‘hold music’, or even worse none at all, has the potential to cause over half of callers to abandon calls (source: Avaya).  Faced with such a situation, 15 percent of all callers will not call back.

When people choose to call your company, keep them engaged with a custom on hold message and music recording that promotes your products and services, increases caller awareness and decreases caller hang-ups.

Because you put your company image on the line every time you put a call on hold.