Music On Hold – Does It Deliver?

Many business play music on hold without a message. When your callers hear only hold music, does it really provide any value to your business?

According to two recent independent surveys, 88 percent of all callers prefer on hold messages to other options, including just music. Up to 20 percent of callers who hear an on hold message, make a purchase or decision based on the information heard while on hold (source: AT&T). And 90 percent of on hold marketing service customers confirm that messages on hold increase product and service awareness.

On hold music alone simply cannot deliver these kind of results.